Pomerantz, D. (2010, Nov 8). The 3-D Evangelist. Forbes. . Retrieved May 05, 2011, from http://www.forbes.com/forbes/2010/1108/focus-jeffrey-katzenberg-dreamworks-3-d-evangelist.html
This wonderful article about 3-D technology, and who invented it Mr. Jeffrey Katzenberg. The writer shows us how the 3-D became important to the movie companies, also money maker. First he talked about how the critics hated the 3-D technology, because it was expansive and made the actors look like board. The audiences did not like it in the Clash of Titans movie, but Mr. Katzenberg did not accept the critics views, and he think that they are old and in denial about the 3-D. Now this technology made revenues become much higher, and that what company likes. The writer gave us some examples like Shrek Forever and How to Train your Dragon movies, moreover how did Mr. Katzenberg helped to improved Disney Company .The 3-D had jumped the incomes from $15million in 2006 to $151 million for 2009 ,so the writer gave examples to show us this technology is successful.
The 3-D technology is great, but it makes Tickets to Attend a movie much expansive ,yet Mr. Katzenberg did not give up on his Invention, so he show me that the real Businessman look to the future and see what does the future need or want. Moreover I think the 3-D most of it made to the kids movies, so paying much more to see a kids movies are bad idea, however I was impressed about the Huge income that came with this technology, and as business student I liked it .Mr.Katenberg is great example for a Successful businessman, because he understand what did the movie market needed to improve movies, and take a big step to the future. Moreover, Disney made almost all their movies now using this great technology .