RRJ 4

Salman Saad AlQarni

EAP C

RRJ 3

Major. Business

April 20, 2011

Lecturer: Mr. leverett

Reference

Farrell, M. (2010, NOV 8). Back in black. Forbes P.44

Summary

            The writer talk about a business man called Mr. Richard Ferting, and about when he used to ran a huge funds about $4 billion on Jan. 4, 2008.yet, in the 5^th of Jan he was out of work. So Mr.Fertig tried to find a job for month, but he came up with an idea which was launching a brilliant limousine service. However the writer said that he started this company because his colleagues use this kind of service but none of it made them feel good or comfortable. And then he started with black, 24 foot long Mercedes Benz with great qualities, like hardwood floors, WIFI, etc. Also the writer showed us the cost of the car which was $45,000 and plus the $ 55,000 for the make over to the limousine. However the Mr.fertin started to buy new limousine from his saving and a loan from TCF bank. The writer said that big rollers started to sing with this company, like the famous Miami Heat forward Chris Bosch, and others. His partner Mr. James Dahl said that the company started unknown but now everyone knows it. The writer showed us the rate of the rent which is $200 per hour with minimum of three hours to rent. Also Mr. ferting thinks in 2010 the income will $900,000. Some of the qualities in the company are the drivers, because the consumer wants to be comfortable to give him the address without being scared. Mr. ferting plane to launch hub in los Angeles, and he hope it will be like the plaza hotel .       

Reaction

Mr.fertin showed us how every business worker must have should be thinking. I really loved this article because this kind of people I hope to be like them. When Mr.ferting lost his job, and his job was very important, he did not make the bad news about losing his job stopping him to be success again.

When a business have an idea, the idea must be something that people need or want ,but they do not  find it. From his knowledge about limo, he knew that there is something missing in it.also I think his drivers are chosen in great ways and he gave them a good salary. However the driver high profile made the consumer feels comfortable, which made his consumers happy and more loyal to the company. Mr.ferting planes to launch his new hub in los Angeles, where is the high rollers are living. His idea to make his company like the plaza hotel is great, and he also said that every consumer are important equally, like when he said ‘ even if you are th Sultan of Brunei, you need to book a room like everyone else’

He meant like the plaza hotel.